September 19, 2020

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Fitness apps are booming in times of COVID-19

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In our circle of friends and acquaintances, many have used the past few months to do more sports and live a little healthier. A recent survey by Sensor Tower has shown that COVID-19 has led to a real boom in fitness and health apps.

A recent analysis by Sensor Tower has found that the number of downloads of the fitness and health app has skyrocketed during the coronavirus pandemic.

The downloads of the apps mentioned have increased by 47 percent in the second quarter of 2020 compared to the same quarter of the previous year. The Q2 is still running for almost a month. It is estimated that around 656 million apps have been downloaded. The Q1 is thus clearly exceeded. The Q1 is usually particularly strong, as many users celebrate the start of the new year with many good sports resolutions.

Not only the downloads but also the turnover with the apps mentioned has increased. Year-over-year sales increased 13 percent to $ 328.5 million. Strava in particular benefited and saw download growth of 179.2 percent from January to May.

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