October 28, 2020

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iQOO explores “no man’s land”

iQOO
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On August 17, iQOO released the third-generation performance flagship product iQOO 5 series, 120W super fast charge, 120Hz super visual flexible screen, 120 points full immersion sound quality, superconducting VC liquid cooling, 240Hz touch…

Behind these black technologies is iQOO, which has only been in business for a year and a half.

 “Back Waves” Surging

Before the release of iQOO 5, Feng Yufei at the helm issued an open letter to talk about the future of the iQOO mobile phone brand.

Feng Yufei said that iQOO still maintains its original aspiration, around Kuke, to bring users “extreme performance and first-class gaming experience.”

To this end, iQOO has upgraded its brand value proposition, hoping to deliver “the joy of exploration” to the vast number of cool customers through a series of products and cutting-edge technology.

After cooperating with KPL for many years, iQOO has once again become the world’s top partner of BMW M Motorsport. As the king of performance in the mobile phone industry and the automotive industry, based on the common pursuit of speed and performance, iQOO and BMW M Motorsport have joined forces very well.

iQOO and BMW M Motorsport

In Feng Yufei’s view, BMW M Motorsport is the partner who can best express iQOO’s true inner thoughts and elicit the most emotional resonance.

One is a supercar racing car that pursues extreme speed and control on the track, the other is a technological product that pursues powerful performance and user experience, the other is a veritable legend in DTM events, and the other is popular by the public for its “birth and powerful, e-sports experience”. Familiar.

Speed ​​and performance are the keys to their success. Based on the common pursuit of speed and performance, the brand concept between iQOO and BMW M Motorsport is a hit and a fit.

Of course, “Joy of Discovery” also needs to realize the landing of the scene through products, and the latest iQOO5 series is the answer it gives.

According to reports, this is the first 120W fast charging mobile phone that has passed the German Rheinland TV’s safe fast charging certification. Its 120W ultra-fast flash charging can charge 50% in 5 minutes and 100% in 15 minutes. The charging speed of the world’s fastest mobile phone has more than doubled.

At the same time, the iQOO 5 series continues the legend of the “performance iron triangle”, with the three major hardware “Qualcomm flagship processor platform Snapdragon 865 + Samsung LPDDR5 storage + UFS3.1 ultra-fast flash memory” to provide users with a full range of 5G flagships. Experience.

While achieving “performance surpassing”, iQOO also wants to bring users a first-class e-sports experience. The iQOO 5 series also specifically upgrades and optimizes KPL official competition standards, game scenarios and player needs, bringing competition-level games Experience.

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In addition, with the support of superconducting VC liquid cooling, the iQOO 5 series can better control the body temperature and maintain the high performance of the phone when running large games for a long time.

In terms of touch experience, the iQOO 5 series brings a 120Hz super-visual-sensing flexible screen, which supports the strongest 240Hz touch sampling rate among non-professional gaming phones, allowing users to smoothly perform sliding operations and touch operations in game scenes. Hand response, swipe and click response are faster.

Coupled with its unique 4D game shock, the iQOO 5 series can have shorter and stronger shock feedback during the game, providing players with a very immersive game environment.

In the auditory experience, the iQOO 5 series is also equipped with a 120dB high-dynamic Hi-Fi chip, which has a strong sense of hierarchy from bass to treble and rich details, which can bring high-fidelity Hi-Fi sound quality to users.

In addition, the iQOO 5 series is equipped with ultra-linear large-amplitude stereo dual speakers, which can enjoy shocking surround sound when playing music and videos, and has an immersive 120-point full immersive sound quality.

From 120W super fast charging, to the “performance iron triangle”, to 120Hz super-visual flexible screen, 240Hz touch control, and 120-point full immersion sound quality, and many other powerful configurations and functions, iQOO explains what is the back wave.

Of course, “Joy of Discovery” also needs to realize the landing of the scene through products, and the latest iQOO5 series is the answer it gives.

According to reports, this is the first 120W fast charging mobile phone that has passed the German Rheinland TV’s safe fast charging certification. Its 120W ultra-fast flash charging can charge 50% in 5 minutes and 100% in 15 minutes. The charging speed of the world’s fastest mobile phone has more than doubled.

At the same time, the iQOO 5 series continues the legend of the “performance iron triangle”, with the three major hardware “Qualcomm flagship processor platform Snapdragon 865 + Samsung LPDDR5 storage + UFS3.1 ultra-fast flash memory” to provide users with a full range of 5G flagships. Experience.

While achieving “performance surpassing”, iQOO also wants to bring users a first-class e-sports experience. The iQOO 5 series also specifically upgrades and optimizes KPL official competition standards, game scenarios and player needs, bringing competition-level games Experience.

iQOO smartphone

In addition, with the support of superconducting VC liquid cooling, the iQOO 5 series can better control the body temperature and maintain the high performance of the phone when running large games for a long time.

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In terms of touch experience, the iQOO 5 series brings a 120Hz super-visual-sensing flexible screen, which supports the strongest 240Hz touch sampling rate among non-professional gaming phones, allowing users to smoothly perform sliding operations and touch operations in game scenes. Hand response, swipe and click response are faster.

Coupled with its unique 4D game shock, the iQOO 5 series can have shorter and stronger shock feedback during the game, providing players with a very immersive game environment.

In the auditory experience, the iQOO 5 series is also equipped with a 120dB high-dynamic Hi-Fi chip, which has a strong sense of hierarchy from bass to treble and rich details, which can bring high-fidelity Hi-Fi sound quality to users.

In addition, the iQOO 5 series is equipped with ultra-linear large-amplitude stereo dual speakers, which can enjoy shocking surround sound when playing music and videos, and has an immersive 120-point full immersive sound quality.

From 120W super fast charging, to the “performance iron triangle”, to 120Hz super-visual flexible screen, 240Hz touch control, and 120-point full immersion sound quality, and many other powerful configurations and functions, iQOO explains what is the back wave.

However, Feng Yufei said that it was a bit too smooth. Although the scale has grown, our heart of serving users has become weak. Rapid growth is not a good thing.

According to him, iQOO even wanted to quickly become a large and comprehensive brand, and wanted to provide a mobile phone that satisfies everyone’s needs. His desire made him feel lost. Fortunately, it is not too late to return to the original intention.

Feng Yufei said that looking at the past year, the transcript is good. He has passed the test of life and death and completed the growth process from 0 to 1.

After experiencing the survival stage from 0 to 1, the iQOO brand is more determined about “who you are” and “who you want to serve”.

In this open letter, Feng Yufei also once again emphasized the original intention and mission of iQOO, and constantly pursues the spirit of “faster, higher, stronger” advocated by the Olympics, and brings more refined and more enjoyable products to cool customers.

Looking back, the reason why iQOO can survive in the crowded mobile phone market may be because of its precise grasp and satisfaction of the consumer needs of cool customers.

In Feng Yufei’s view, feeling is very important. It is right to feel right. The iQOO brand has made others feel a little bit over the past year and a half, and this feeling is what iQOO wants to give them.

There is no real “enemy”
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Time goes back to March 2019, when the industry was in the “darkest moment” on the eve of 5G, and the emergence of iQOO allowed itself to directly descend on a competitive track.

However, as a sub-brand of vivo, iQOO is not completely separated from the vivo brand, and is consistent with vivo in terms of R&D, channels, marketing resources and corporate culture.

And its mission is to satisfy the part of the population that the vivo brand cannot satisfy, which gives it a lot of freedom and space to explore fully that other brands cannot have.

In a fully competitive industry, to do things from 0 to 1 to open up the blue ocean, the spirit of exploration is very important, you need to do better than others.

In fact, iQOO has been testing the “no man’s land” on its growth path. The new demands of cool customers and the future of mobile phone technology have pushed iQOO to continuously explore the limits and challenge bigger and more difficult opportunities.

iQOO continues to explore and improve on performance and e-sports to explore more possibilities and form more technological highlights. This is its unique moat.

Taking iQOO’s exploration of super flash charging technology as an example, it is a sign that it has entered no man’s land in some key technical fields.

As early as the beginning of last year, when the first generation of mobile phones was released, iQOO brought one of the fastest charging speeds in the industry, 44W ultra-fast flash charging, charging to 50% in 15 minutes and 100% in 45 minutes.

Since then, it has been unacceptable, and iQOO’s products with different positioning have been equipped with fast charging such as 55W/33W, successfully making flash charging a part of its brand gene.

At MWC 2019 last year, the vivo 120W flash charging made its debut. The 4000mAh battery can be charged to 50% in 5 minutes and can be fully charged in 13 minutes, again challenging the industry’s highest level.

Today, the mass-produced 120W ultra-fast flash charging of the iQOO 5 Pro series fills a mobile phone in 15 minutes. Behind the true fragrance technology is a concrete presentation of iQOO’s exploration of the limits and accumulation of accumulation.

In fact, there are many similar things, including iQOO first and KPL to determine the e-sports standards of the entire industry.

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